It’s no secret that instant gratification is real. People want things quickly and hassle-free, so much so that 45% of consumers will switch brands if companies don’t actively anticipate their needs. If you want someone to blame for this problematic trend, point the finger at the on-demand economy, which consists of tech giants like Amazon, Netflix, and Uber. These brands have conditioned shoppers to expect companies to be fast and responsive in our always-on culture. Long wait times and general statements like “we’ll handle it when we can” are unacceptable, and that’s not just true for retail brands.
Regardless of your industry, you can’t shrug off instant gratification, believing it only impacts e-commerce companies. In a world where most people—especially millennials and Gen Z—prefer immediacy and a click-and-collect model, every market must consider how instant gratification affects them. That means you need to ask yourself an important question: what does instant gratification mean for car dealers?
Faster Transactions are Crucial
While in-person visits haven’t disappeared, you can’t bet your dealership’s success on them. More people are buying cars online, with some shoppers completing transactions on their mobile phones.
One general manager of an auto retail shop said in an article that the majority of their brand’s purchases came from mobile devices. In that same article, an automotive retail consultant said they noticed that 30% of U.S. new car sales in 2021 happened online. Before the pandemic, that number was less than two percent. So, what’s the deal?
According to Progressive, one of the primary reasons for the increasing number of online sales is the time savings associated with it. Having the opportunity to browse cars online, research the best options on a laptop or mobile device, and complete paperwork digitally allows consumers to finish their car-buying process almost instantaneously. And that reality means your car dealership needs to start moving its sales process online.
If you want to compete in today’s environment, you need an intuitive, speedy website, a consistent social media presence, an online chat option, and educational content that answers consumers’ most common questions. These elements will ensure car buyers have everything they need to receive quick answers and make fast decisions. However, an online sales process isn’t the only thing you need to succeed with consumers these days.
Supercharge Your DMV Processes
There’s one thing most people agree on: the DMV is slow. No matter the day or time you visit or the item you need, the DMV can take weeks or months to provide any documents. For most, this situation was frustrating before the on-demand economy birthed instant gratification. But now that patience is no longer a virtue, dealing with the DMV is a headache for almost everyone.
No one wants to stand in long lines or experience lengthy hold times on the phone to get the DMV documents they need for their cars. After purchasing a vehicle, people want to have all their legal documents in hand within days. Fortunately, there’s one way to achieve this difficult goal, and that’s to work with a private DMV services company like Barry Risk Management.
These types of companies are designed for car buyers who crave instant gratification, primarily because they do everything digitally to provide DMV documents hastily. For example, when working with our team at Barry Risk Management, your dealership can give car buyers the following items in a timely manner.
1. Car Titles
A title is one of the most important documents car buyers need. Without it, no one will believe they own their car, making it critical to deliver this record as soon as possible. Luckily, when partnering with our representatives at Barry Risk Management, all you have to do is go online and provide a few pieces of information. Then, we’ll give those details to the DMV and make sure your car buyers receive their titles in little to no time.
2. License Plates
Your customers can only drive with temporary license plates for so long. Eventually, they’ll need their official plates. If you want to provide this quickly, our team at Barry Risk Management can help. All it takes is providing some information about the car buyer via our online platform. Then, you can sit back while we work with the DMV to deliver your customers their license plates within days.
3. Tags & Vehicle Registration
For your buyers to drive their cars legally, they’ll need official tags and vehicle registration. Instead of visiting your local DMV to handle this step, you can use our services. After going online and answering some questions, our representatives at Barry Risk Management will handle what’s necessary to give your customers their tags and vehicle registration in a timeframe that makes them happy and you satisfied.
Giving car buyers instant gratification
Experiencing success isn’t as simple these days. For your dealership to thrive, you must adjust to consumers’ desire for instant gratification, which means transitioning to online sales and quickening your DMV processes to ensure your car buyers get what they need in a timely manner. Only after taking those two steps will you put your business in a position to gratify consumers instantaneously.
If you want to supercharge your DMV process for car buyers, call Barry Risk Management at 1-888-995-TAGS(8247) to learn how we can help.