expert tag & motor vehicle services

quick turnaround time

4910 new utrecht ave. brooklyn, ny 11219

expert tag & motor vehicle services

quick turnaround time

4910 new utrecht ave. brooklyn, ny 11219

How Your Dealership Can Improve Its B2C Buyer’s Journey

How Your Dealership Can Improve Its B2C Buyer’s Journey

One of the most important things you can do for your dealership is to perfect your B2C buyer’s journey. For clarity and context, the B2C buyer’s journey is the path consumers take to purchase a product or service from your brand. That path can be difficult or easy, depending on your company’s ability to meet consumers’ needs. However, the goal is to provide the easiest journey possible to increase sales. 

Creating a seamless B2C buyer’s journey, though, isn’t easy. Many things that can hinder a consumer’s path to purchase — but various tactics can also help keep shoppers on the road to buying from your dealership. Implementing those tactics is a good idea if you want to experience more business success, so continue reading our article to discover best practices for improving your B2C buyer’s journey.

Stages of the Buyer’s Journey

There are three main stages of the B2C buyer’s journey, and it’s critical to know them so that your dealership can meet consumers at each stage. The three stages are the awareness stage, consideration stage, and decision stage.

The awareness stage is at the beginning of the buyer’s journey — consumers enter this stage when they know they have a problem requiring a solution. For example, having a poorly functioning car is a problem. Diving deeper into this problem and all potential remedies would be the goal of the awareness stage. 

The consideration stage occurs when consumers start seriously assessing different solutions. Throughout this phase, consumers actively evaluate and research various remedies to see which one is best. Buying a new or used car, for example, might be a solution they’re researching. 

The last phase is the decision stage. Consumers reach this final step when they’re confident in the best solution for them and simply have to choose where to receive it. For example, this phase would be where car shoppers determine whether to buy from your dealership or another. 

Ultimately, a successful B2C buyer’s journey will meet consumers at each stage to answer questions, ease fears, overcome objections, and showcase competitive advantages. So, it’s essential to focus on each stage of your dealership’s B2C buyer’s journey to ensure you don’t miss opportunities to win over car shoppers.    

Why the B2C Journey Matters 

It’s easy to wonder whether improving your B2C buyer’s journey is something you should prioritize right now. After all, there are tons of articles urging auto dealers to enhance a certain part of their business. Our encouragement to perfect your B2C buyer’s journey, though, isn’t without significant merit. 

Car shoppers no longer visit dealerships right away when they’re considering whether to buy a car and which dealership should get their money. Today’s consumers spend much of their buyer’s journey online. That means your sales and marketing teams must revamp the B2C buyer’s journey to meet car shoppers where they are and provide the information they need to get sales. If you don’t believe us, consider these stats that showcase how much of the buyer’s journey happens online: 

These are just several stats showcasing how much of the B2C buyer’s journey happens digitally. However, they’re enough to prove the importance of shifting your team’s focus to the buyer’s journey and updating it to ensure it’s a seamless experience. 

improving the B2C buyer's journey

How to Improve the B2C Buyer’s Journey

Now, it’s time for the good stuff. How can you improve your car dealership’s B2C buyer’s journey? Below are six tips you can implement.

1. Create Blog Content

Stage: Awareness Stage

Purpose: Blog posts are perfect for the awareness stage. First, they give you a great opportunity to address car shoppers’ problems at length and provide potential solutions (like buying a new or used vehicle). Blog content also helps your dealership get in front of consumers when the posts are optimized for search engines. That means you can introduce yourself to potential car buyers at the beginning of their research process instead of hoping they find you later. 

2. Post on Social Media

Stage: Awareness Stage 

Purpose: Car buyers are already using social media to help inform their decision-making process, so your dealership should take steps to consistently publish social media posts. Doing so is a great way to briefly address car buyers’ problems, introduce your brand, and establish trust and connections that can lead to sales down the road. 

3. Provide Product Comparisons

Stage: Consideration Stage

Purpose: Product comparisons can help consumers consider different vehicles to determine which one may work for them. You can create guides online that compare different cars’ features, safety levels, costs, and more. However, if guides are too time-consuming to create, you can also develop a website that makes it easy for shoppers to research and customize different vehicles to compare their options. 

4. Create Test Drive Videos

Stage: Consideration Stage

Purpose: Another great way to help car shoppers who are considering their options is to upload test drive videos to YouTube. Surveys suggest auto buyers are already watching these types of videos for longer periods of time, so having them on your dealership’s YouTube page will go a long way in helping consumers assess vehicles from your dealership. 

5. Promote Deals and Incentives

Stage: Decision Stage

Purpose: If you want car buyers to choose your dealership over others, one of the best ways to do that is with deals and incentives. These can be especially powerful in today’s market, where car prices are still high. Consumers who can find a good deal will be more likely to act on it. 

6. Use a Private DMV Services Company 

Stage: Decision Stage

Purpose: A competitive advantage can help your auto dealership stand out from the pack, which is why we recommend using a private DMV services company (that would be us at Barry Risk Management). This type of business will ensure car buyers get their licenses, titles, tags, and vehicle registrations quickly. That way, they can start legally driving their cars without waiting weeks or months. 

Take Consumers’ Journey to the Next Level

You can increase your dealership’s success by improving its B2C buyer’s journey. All you have to do is prioritize the improvements. Take time to shift your team’s focus to online efforts that’ll meet car buyers where they are and guide them toward a purchase. The work you put in will be worth it once you see how many consumers join and remain on the path to buying from your dealership.

Want to enhance your B2C buyer’s journey? Contact our team at 1-888-995-TAGS(8247) to improve your decision stage with a private DMV services company.

Did You Know?

The Barry Risk Management, Inc. Team is continuously updated on new DMV regulations, requirements, & forms to ensure we are providing you with the most current information.

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Having Barry Risk Management is like having a bunch of great employees without the expense. Great team over there.
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These guys are fantastic at what they do. We use them for all of our auto and insurance issues. I haven't had to step foot in the DMV for years.
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Everyone at Barry Risk is an expert in driver services. They can handle just about anything my team throws at them.
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We've depended on Barry Risk's dealer services for years. Their speed and knowledge has made us look great to our customers and helped us grow our business.
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