If you’re an auto dealer, there’s one thing you know for certain: the industry is experiencing unique challenges in the sales process. Most of these challenges aren’t easy to solve. Some even require significant shifts in how your dealership does business. However, if you want to be successful in today’s competitive environment, you need to be able to solve your organization’s most pressing sales concerns, and that can only happen if you have time to address them.
But how can you get that time? The only way you typically can: you must outsource specific sales-related tasks to create an opportunity to handle others. This idea may sound scary initially, especially since sales are a pivotal part of your business, but don’t worry. The tasks we recommend outsourcing happen after you’ve completed a transaction, leaving the beginning of your car dealership sales process intact.
If you’re wondering what tasks we’re referring to, we’ll get to them soon. But first, let’s dive deeper into the sales challenges you’re facing that make it necessary to outsource certain responsibilities.
Low inventory remains a top concern
The first problem your dealership may be experiencing is low inventory. With the ongoing shortage of semiconductor chips, manufacturers have had trouble producing new vehicles, and it’s left dealerships like yours in a bind. In fact, many dealers can barely get 1 million vehicles in stock when they’re typically used to having 3 million cars in inventory.
Some dealerships are handling this problem by reducing sales incentives and increasing prices. You might even be doing the same things. However, while these responses are normal and understandable, they don’t prevent consumers from becoming frustrated during the car dealership sales process.
Car shoppers are competing for fewer options while facing significantly higher prices. In December 2021, the average price for a new vehicle cost more than $47,000, which is $12,000 over the average price at the beginning of 2020. These high prices, along with increased competition, mean you have to educate consumers on why there’s low inventory while trying to ease their frustration to ensure you don’t permanently damage the relationship.
Even if shoppers can’t buy a vehicle immediately, the last thing you want to do is let them walk away angry and unwilling to work with you once inventory increases and prices stabilize. So spending ample time managing consumer relationships is essential for long-term success.
Navigating a different sales process
Outside of managing consumers’ emotions and low inventory, your team also has to learn a new sales process. Before the pandemic, your salespeople were primarily responsible for test-driving vehicles with walk-in customers and delivering compelling sales pitches face-to-face. But today, many customers are shopping for cars from the comfort of their homes, meaning your sales team has to shift their efforts to the digital world.
If your dealership wants to make sales, your team has to focus on answering online requests quickly and delivering vehicles to buyers who bought their cars online. Doing this requires your salespeople to become more analytical and tech-adept than ever before. Additionally, they’ll have to navigate a new consumer journey and discern which digital touch points will allow them to make the most impact.
The learning curve can be steep, so your sales team will need to spend sufficient time understanding it. Otherwise, your dealership could face more challenges than necessary.
Outsource tasks to address the big issues
With low inventory, consumer frustration, and a new sales process for your team to learn, you can’t afford to focus on tasks that can easily be outsourced. Instead, your full attention must be on the most significant obstacles affecting your business. So, to make time for what matters most, you should outsource the DMV responsibilities in your car dealership sales process.
These responsibilities include the paperwork you have to fill out to get a buyer’s tags, vehicle registration, license plates, and more. Tasks like these are easy for private DMV services companies. These types of organizations can gather the necessary paperwork to turn it in so that your customers get what they need in a timely manner.
The only essential factor to consider is the DMV services company you work with—some of these organizations have minimal experience in the DMV industry. Additionally, many of them don’t know which forms to complete for certain DMV services. However, a reputable company will know all the ins and outs of getting tags, vehicle registration, license plates, and more, making it easier for you to trust outsourcing these tasks to them.
A reputable company for your DMV Needs
If outsourcing your DMV tasks will free up your time and benefit your dealership, you don’t have to look far for a reputable company to help. In fact, our team at Barry Risk Management can step in to handle all of your DMV-related responsibilities.
We have over 30 years of experience in the DMV industry and work with dealerships across the U.S. Even better, we do everything online, so you don’t have to visit our office to get the help you need. You can remain at your dealership to focus on increasing inventory, maintaining customer relationships, and conducting sales online.
So, give us a call at your earliest convenience. One of our representatives will answer any questions you have and start completing the DMV paperwork for your most recent customer.
Dial 1-888-995-TAGS(8247) to get in touch with one of our representatives at Barry Risk Management!
