The customer experience matters, regardless of the industry you’re in. Ensuring consumers have an efficient, simple, and personalized encounter with your dealership is key to success and getting repeat buyers and referrals. However, providing a top-tier customer experience isn’t easy.
You need the right tools in place to give consumers what they want — and one of the best tools to consider getting is DMV technology. Having this at your auto dealership will not only enhance your customers’ lives and experience but also make your sales team’s job easier. If you’re wondering how that’s possible, don’t worry. The answer lies within the expectations consumers have for their customer experience.
Consumers’ Ideal Customer Experience
Consumers want their interactions with brands to look a specific way. According to a survey by the Economist Intelligence Unit, there are five things consumers believe lead to the best experience. Those five things include the following:
- A quick response to complaints and inquiries (47%)
- A simple, efficient purchasing process (46%)
- The opportunity to track orders in real-time (34%)
- Clear and simple product information across all channels (25%)
- The ability to interact with a brand on multiple platforms (22%)
All of these expectations can be met, with the exception of tracking orders in real-time. That preference doesn’t align with auto dealerships, but the others do without a doubt. For example, you can offer a quick response to complaints and inquiries by implementing a chatbot. You can also provide clear and simple product information for your vehicles by hiring an exceptional copywriter. Additionally, you can interact with consumers on more platforms by not only creating social media accounts but also hiring someone to manage them.
The only customer experience expectation that requires a little more creativity to fulfill is the second one, which is having a simple, efficient purchasing process. Giving this to consumers will require your auto dealership to provide innovative technology and, specifically, DMV technology, which is often overlooked.
Why DMV Technology is Beneficial
There are multiple types of DMV technology, but the one that helps simplify and speed up the purchasing process is called an advanced online DMV platform. This tool can help auto dealerships provide car buyers with the necessary documents to quickly finalize a purchase. Specifically, auto dealers can use an advanced online DMV platform to deliver the following:
- Vehicle registration: With this document, your car buyers can legally drive on public roads and connect their vehicle to themselves and their state.
- License plates: All of your customers need license plates to drive their cars legally and ensure their vehicle is identifiable.
- Vehicle titles: This document allows your customers to prove they own their vehicles so that there’s no confusion about possession.
Traditionally, dealerships have provided these items by speaking with their local DMV, gathering the needed paperwork, filling out documents, and waiting for their customers to receive everything they need. However, an advanced online DMV platform eliminates the local DMV to make the car buying process easier and faster.
Instead of speaking with a local DMV representative, the sales team at an auto dealership can use an advanced online DMV platform — which some private DMV services companies offer — to request the documents a customer needs. After providing a little bit of information about the customer, the private DMV services company will collect the items and mail them to the car buyer.
There’s no need to speak with a local DMV, and customers don’t need to do anything, either. The private DMV services company handles everything once a request is submitted. It’s that simple — and that’s exactly what consumers want in their purchasing process.
However, keep in mind that working with a good DMV services company will increase customers’ likelihood of receiving their vehicle registration, license plates, and titles within days. That’s primarily because a good business that offers this DMV technology will have a knowledgeable team that keeps up with evolving DMV requirements across the U.S. and knows which paperwork to complete to get certain documents in each state.
How to Get DMV Technology
If you’re ready to implement an advanced DMV online platform to create a simple, efficient purchasing process, all you need to do is find the right private DMV services company. Fortunately, you don’t have to look far.
At Barry Risk Management, we offer the DMV technology you need. Through our advanced online DMV platform, you can submit a request to get your customers’ titles, vehicle registration, and license plates. Then, we’ll mail it to them within days. It doesn’t matter what state your dealership is in. Our team has over 30 years of experience in the DMV industry and knows what each state requires to get the items your car buyers need.
So, contact us to take care of the last half of your customers’ car buying process. We’ll ensure it’s simple and efficient so that you deliver the consumer experience people expect.
To learn more, call us at 1-888-995-TAGS(8247), and one of our representatives at Barry Risk Management will help you.