Why Are DMV Workers So Rude? (And How to Avoid Them in NY) 

why are DMV workers so rude?

Encountering a rude DMV worker is so common it’s almost a rite of passage marking your transition into adulthood. No matter where you live in the U.S., you will find droves of people who’ve come across a not-so-friendly DMV employee. The situation is so bad that the question “Why are DMV workers so rude?” is typed into search engines 400 times every month. That’s the reason we’re writing this article. 

While everyone encounters a rude DMV worker at some point in life, not everyone knows the reasons for this too-common occurrence. Of course, there are some potential causes for the bad interactions, which we’re going to outline in this article. But what matters more than anything is whether it’s possible to avoid rude DMV workers while still getting the items you need. In New York, the answer is “yes.” But before we get to that, let’s answer the question that’s getting asked 400 times per month. 

Reasons DMV Workers Are So Rude

There are two ways to figure out why DMV workers are so rude. The first is to rely on forums like Quora and Reddit. Many people on these platforms have opinions about DMV workers’ unkind disposition toward consumers. One that’s shared frequently is the following: DMV workers don’t have to be respectful because they’re not part of a business.

The DMV is a government agency. It doesn’t have to provide great — or even good — customer service because its longevity doesn’t depend on customer satisfaction. In fact, it’s unlikely it’ll ever stop operating because its workers are rude, and according to most people on Quora and Reddit, that’s why the agency’s employees are so unkind. 

The second way to figure out why DMV workers are rude is to read articles authored by thought leaders in customer service. While we couldn’t find any credible content outlining the specific causes fueling the DMV’s issues, we did see plenty of content suggesting general reasons for bad customer service in any industry. Here are the top reasons we came across:

  1. Lack of Training: Insufficient training can leave employees without the right tools and knowledge, resulting in mistakes, unanswered customer questions, and an overall desire to not speak with consumers.
  2. Hiring the Wrong People: Making the wrong hiring choices can easily tank customer service. Someone who isn’t kind and professional in the application process won’t be those things when they get hired.
  3. Employee Burnout: Long work hours, overwhelming workloads, and stressful environments are great ways to tire employees and make it difficult for them to put their best foot forward in customer interactions. 
  4. Low Levels of Empathy: Sometimes, employees lack empathy. It’s not always easy to see things from someone else’s perspective, but the inability to do so can make customer relations quite unpleasant.  
  5. Unengaged Workers: An employee who’s uninterested in performing well and seeing their department thrive probably won’t have the best attitude when speaking to consumers.  

The above reasons shed light on why conversations with DMV workers may be challenging. But honestly, there’s no definitive answer that outlines the reasons for poor interactions with DMV employees. At least, there wasn’t one we found and believed in with 100% certainty. The only thing we can say with absolute confidence is that there’s a way to avoid DMV workers — whether they’re rude or not — in New York while still getting what you need.  

Yes — You can Avoid DMV Workers 

According to a report discussed in Forbes, 67% of customers are “serial switchers,” meaning they’re willing to switch to another brand because they experienced terrible customer service. Maybe you’re one of these people. Maybe you’re quick to jump ship and buy from another company when you’ve been wronged by its competitor. Well, unfortunately, you can’t do that with the DMV.  

Because it’s a government agency, you can’t technically switch to using another brand. There’s only one place in the U.S. that will issue everything you need to drive legally in your city and state: the DMV. However, that doesn’t mean you can’t have someone else interact with the DMV so that you don’t have to do so. 

There are businesses that can act as the middle-man between you and your local DMV in New York. They’re commonly called “private DMV services companies” or “third-party DMV services companies.” Both terms mean the same thing, so you can use them interchangeably. The point is that you don’t have to interact with DMV workers in New York if you use a private DMV services company like our team at Barry Risk Management. 

We can get the items you need from the DMV, eliminating any and all your interactions with the agency’s employees. We can get your titles, tags, license plates, registration, and plate surrender receipts without requiring you to wait in long lines only to potentially encounter rude DMV workers. The best part is that we can provide some of these things immediately. Your registration, license plates, and plate surrender receipts can be in your hands on the spot, no bad conversations with the DMV needed. 

So, while you can’t switch brands in the DMV industry, you can find someone else to talk to its workers. That way, you can prevent at least one bad conversation during your lifetime.

Turn the Other Cheek

Coming across a rude DMV worker is a shared experience. And while the reasons for it may not be straightforward, the solution to avoiding it is clear. Turn the other cheek to prevent making a bad conversation worse — and know you’re not just doing it to diffuse the situation. You’re turning to look at the middle-man who can step in and get what you need: Barry Risk Management.  

Want to avoid getting items from New York DMV workers directly? Call us at 1-888-995-TAGS(8247) so that we can get your license plates, registrations, and plate surrender receipts on the spot.

Why You Should Use a Third-Party DMV Services Company

third-patty DMV

What’s one thing that almost everyone — and we mean almost everyone — in New York can agree on? The DMV is not a fun place (and that’s putting it lightly). Oftentimes, DMVs elicit some form of discomfort, whether that’s frustration, annoyance, or exasperation. And to be fair, this isn’t unique to DMVs in New York. There are problems with DMVs all across the country. 

However, a solution is uniquely available to New York residents who want to avoid the DMV at all costs: use a third-party DMV services company. This solution isn’t discussed frequently. In fact, there’s not much information about it on the internet. Maybe that’s because it’s hard to find third-party DMV services in every U.S. state, or perhaps it’s because no one’s found the time to provide information about this solution. 

Whatever the reason, we want our fellow New York residents to know the purpose and benefits of using a third-party DMV services company, especially since we can be considered this type of business. 

What is a Third-Party DMV Services Company? 

A third-party DMV services company is a brand that steps in between you and your local DMV to provide the services you need. That means when using a third-party DMV services company, you don’t have to visit the DMV yourself. The third party will handle all the paperwork associated with the items you need and provide those items to you. All you have to do is sit back and relax. 

However, keep in mind, that not all third-party DMV services companies are created equal. Some only provide a couple of services, like getting your license plates and tags, while others deliver a suite of offerings. Additionally, some have more experience, better technology, and seamless processes, making them more credible than alternatives. Because these variances exist, it’s essential to use a third party that has a good reputation and provides the help you need, so make sure to research a company before signing up to use their services. 

The Headache-Inducing DMV Experience

Now, why should you use a third-party DMV services company? The straightforward answer is that it’ll prevent you from encountering the issues related to interacting with the DMV. As we all know, many challenges can arise when visiting a local DMV or speaking with a DMV representative on the phone. Some of those problems include the following:

  • Long wait times: It’s almost impossible to avoid long lines at the DMV. Visiting one automatically means signing up to stand or sit for at least an hour before being helped. Even calling the DMV can mean waiting 30 minutes to speak with someone. 
  • Paperwork issues: Have you ever had trouble finding the correct DMV form? Have you ever had a DMV representative say they’re unable to find the form you’re confident you submitted? If so, you’re not alone. Paperwork issues are common at the DMV.
  • Poor user experience online: The DMV lets you complete some tasks online, but the user experience isn’t always great. It can be hard navigating the website, finding forms, and understanding what you must do to get what you need.
  • Bad customer service: Unfortunately, it’s easy to experience poor customer service when interacting with a representative at the DMV. That’s true whether you speak to someone in person or on the phone. 
  • Delays, delays, delays: Let’s be honest. The DMV can be synonymous with delays. Whether you’re trying to get your license plates, a duplicate title, or vehicle registration, it can take weeks to get what you need when it was initially supposed to take a few days. 

The above list doesn’t include all the problems you may experience with the DMV, but it proves why another solution is necessary. Using a third-party DMV services company helps you avoid all the above issues (and more) so that you get what you need without any hassles — and that’s particularly true if you use a credible third party that offers the various services you may seek.

Third-Party DMV Services are Here for You

If you want to use a third-party DMV services company, you may be wondering where to find one. A quick Google search can present different options. However, few have the industry experience and breadth of services we offer. 

Our team at Barry Risk Management has been in the DMV industry for over 30 years. We’ve helped individuals all over the country get the items they need from the DMV and have garnered a positive reputation as a result. 

We also provide many DMV services, and for our New York customers, we deliver what they need on the spot. Let us repeat that loud and clear: for our New York customers, we don’t deliver items in one day, a few days, or weeks later like other third-party companies. We have a process that ensures New York residents get what they need on the spot. 

For context, below are all the DMV-related items that we can provide New York residents immediately

  • License plates
  • Vehicle registration
  • Duplicate registrations
  • Renewal registrations
  • Plate surrender receipts

Our ability to deliver items right away is great news if you call the Empire State home. With us, you no longer have to visit the DMV or interact with its representatives. You don’t have to take off work, lose a precious weekend day, or surrender a whole morning or afternoon trying to get what you need from the DMV. If you want to gather something we listed above, you can trust us to provide it immediately. 

Do you live in New York and want to use a third-party DMV services company to avoid headaches at the DMV? Contact us at 1-888-995-TAGS(8247) to get license plates, registrations, and plate surrender receipts on the spot.

How Your Auto Dealership Can Better Manage Holiday Car Sales

how to manage holiday car sales

With Black Friday, Cyber Monday, and popular holidays like Christmas and New Year, people spend a lot of money during the holidays. Since 2009, consumer spending on gifts and other holiday items in the U.S. has steadily increased, and there’s no sign the trend is slowing down. 

According to the National Retail Federation (NRF), Americans expect to spend more money during the 2023 holiday season compared to previous years. In fact, spending is predicted to be so high in 2023 that it may break records. The NRF suggests holiday retail sales will increase from 3% to 4% in 2023 to reach a new record of $966.6 billion

Of course, some of the increase may be due to inflation—higher prices lead to higher totals. However, the rest may simply be people’s desire to shop during the holiday season per usual. The good news is that some of the shopping may happen at your dealership, as holiday car sales are typically strong. 

Why Holiday Car Sales Are Usually Strong

Consumers hear it all the time: “the end of the year is the best time to buy a car.” Most people agree that car deals during the holiday season are great. That’s why consumers look forward to stepping onto parking lots and going online to shop for new and used vehicles. In 2023, holiday deals for cars are looking particularly attractive. For example, RealCarTips.com suggests that around 30 vehicles are available in 2023 with 0% APR financing offers from manufacturers. This is a significant increase from what was offered in previous years.

When commenting on the car incentives available, the founder of RealCarTips.com, Gregg Fidan, said to a reporter from Money, “We’ve seen a huge uptick in the number of incentives that manufacturers have started offering, everything from rebates to better lease deals to more financing deals. We’re also seeing a lot more 1.9% and 2.9% financing deals.”

Most of these incentives and deals are making vehicles more affordable. With high prices and interest rates on auto loans, cars can seem out of reach for many consumers—but deals are closing the gap between what’s possible. So, if your dealership is one of the many offering incentives and deals to attract consumers during a season where they already enjoy shopping, you should expect more foot traffic, calls, and online sales. However, you should also ensure you’re prepared to handle the holiday car sales volume you’re positioned to get. 

Dealer Tech to Manage the Holiday Craze

the best dealer tech to help you manage holiday car sales

One of the most stressful jobs is sales. During the holiday season, sales stress can easily go up as team members try to handle the increase in interested car buyers. For your dealership to maintain a sustainable work environment where your sales team is energized and motivated to handle the business you’re getting, it’ll be helpful to outsource any administrative tasks that take a lot of time. Some of those tasks include DMV responsibilities that your sales team has to do post-transaction, including getting the following: 

  • License plates: Your consumers can’t enjoy the road unless they have license plates that make their vehicles identifiable.
  • Vehicle registration: Car buyers need vehicle registration to legally drive on public roads and associate their vehicle with their state and identity. 
  • Vehicle titles: Showing this document allows car buyers to prove their vehicle is indeed theirs so no one thinks it’s stolen. 

Car buyers need these items as quickly as possible. However, during the holidays, your sales team may not have time to call or visit the DMV, gather the right forms, complete each document, and submit all the papers the DMV requires to retrieve car buyers’ license plates, registrations, and titles. During the festive season, these tasks should go to the next best option: a private DMV services company. 

What is a Private DMV Services Company?

A private DMV services company works with local DMVs to provide consumers with the legal items they need, including all the ones they must have to drive their vehicles. At Barry Risk Management, we’ve been operating as a private DMV services company for years, and our team has more than 30 years of experience in the DMV industry. 

To get the items your car buyers require, we have a digital platform your sales team can use to request what customers need. From there, we gather the appropriate DMV forms, complete the paperwork, submit the documents, and ensure car buyers get what they need in the mail in little to no time. 

Also, it doesn’t matter where your dealership is located. Our team knows what forms to fill out and submit to comply with each state’s laws for acquiring license plates, registrations, and tags. The only thing your sales team has to do is tell us what car buyers need. We’ll handle the rest. 

Gift Your Team a Tool to Help With Holiday Car Sales

The holiday season is a great time to make money. Consumers are ready and willing to spend. And if you’re offering deals and incentives to attract people to shop, you can expect to attract some interested car buyers. However, don’t let your sales team get overwhelmed by all the consumer interest. Your salespeople already have many tasks to handle, especially as online sales increase and digital marketing and sales are required.

Make your employees’ lives easier during the holiday season by outsourcing administrative tasks like DMV responsibilities. Private DMV services companies like our team at Barry Risk Management can do that heavy lifting so that your sales team can focus on what matters most: increasing holiday car sales.  

To learn more, get in touch with one of our representatives at Barry Risk Management by calling 1-888-995-TAGS(8247). 

Why Auto Dealers Should Use DMV Technology

benefits of DMV technology

The customer experience matters, regardless of the industry you’re in. Ensuring consumers have an efficient, simple, and personalized encounter with your dealership is key to success and getting repeat buyers and referrals. However, providing a top-tier customer experience isn’t easy. 

You need the right tools in place to give consumers what they want — and one of the best tools to consider getting is DMV technology. Having this at your auto dealership will not only enhance your customers’ lives and experience but also make your sales team’s job easier. If you’re wondering how that’s possible, don’t worry. The answer lies within the expectations consumers have for their customer experience. 

Consumers’ Ideal Customer Experience 

Consumers want their interactions with brands to look a specific way. According to a survey by the Economist Intelligence Unit, there are five things consumers believe lead to the best experience. Those five things include the following:

  • A quick response to complaints and inquiries (47%)
  • A simple, efficient purchasing process (46%)
  • The opportunity to track orders in real-time (34%)
  • Clear and simple product information across all channels (25%)
  • The ability to interact with a brand on multiple platforms (22%)

All of these expectations can be met, with the exception of tracking orders in real-time. That preference doesn’t align with auto dealerships, but the others do without a doubt. For example, you can offer a quick response to complaints and inquiries by implementing a chatbot. You can also provide clear and simple product information for your vehicles by hiring an exceptional copywriter. Additionally, you can interact with consumers on more platforms by not only creating social media accounts but also hiring someone to manage them.

The only customer experience expectation that requires a little more creativity to fulfill is the second one, which is having a simple, efficient purchasing process. Giving this to consumers will require your auto dealership to provide innovative technology and, specifically, DMV technology, which is often overlooked.  

Why DMV Technology is Beneficial 

There are multiple types of DMV technology, but the one that helps simplify and speed up the purchasing process is called an advanced online DMV platform. This tool can help auto dealerships provide car buyers with the necessary documents to quickly finalize a purchase. Specifically, auto dealers can use an advanced online DMV platform to deliver the following: 

  1. Vehicle registration: With this document, your car buyers can legally drive on public roads and connect their vehicle to themselves and their state. 
  2. License plates:  All of your customers need license plates to drive their cars legally and ensure their vehicle is identifiable. 
  3. Vehicle titles: This document allows your customers to prove they own their vehicles so that there’s no confusion about possession. 

Traditionally, dealerships have provided these items by speaking with their local DMV, gathering the needed paperwork, filling out documents, and waiting for their customers to receive everything they need. However, an advanced online DMV platform eliminates the local DMV to make the car buying process easier and faster. 

Instead of speaking with a local DMV representative, the sales team at an auto dealership can use an advanced online DMV platform — which some private DMV services companies offer — to request the documents a customer needs. After providing a little bit of information about the customer, the private DMV services company will collect the items and mail them to the car buyer. 

There’s no need to speak with a local DMV, and customers don’t need to do anything, either. The private DMV services company handles everything once a request is submitted. It’s that simple — and that’s exactly what consumers want in their purchasing process. 

However, keep in mind that working with a good DMV services company will increase customers’ likelihood of receiving their vehicle registration, license plates, and titles within days. That’s primarily because a good business that offers this DMV technology will have a knowledgeable team that keeps up with evolving DMV requirements across the U.S. and knows which paperwork to complete to get certain documents in each state. 

How to Get DMV Technology 

If you’re ready to implement an advanced DMV online platform to create a simple, efficient purchasing process, all you need to do is find the right private DMV services company. Fortunately, you don’t have to look far. 

At Barry Risk Management, we offer the DMV technology you need. Through our advanced online DMV platform, you can submit a request to get your customers’ titles, vehicle registration, and license plates. Then, we’ll mail it to them within days. It doesn’t matter what state your dealership is in. Our team has over 30 years of experience in the DMV industry and knows what each state requires to get the items your car buyers need. 

So, contact us to take care of the last half of your customers’ car buying process. We’ll ensure it’s simple and efficient so that you deliver the consumer experience people expect. 

To learn more, call us at 1-888-995-TAGS(8247), and one of our representatives at Barry Risk Management will help you. 

Competitive Differentiation: How Auto Dealers Can Stand Out

competitive differentiator

A recent survey by Cars.com identified the top challenges that dealerships are facing in 2023, and one of them is competitive differentiation. The survey garnered responses from 120 auto dealers in the CARS Drivers Seat Community, an exclusive network by Cars.com. Based on their responses, a whopping 80 percent of auto dealers said differentiating from competitors is their number three pain point. 

If you’re experiencing the same problem at your auto dealership, the good news is there are ways to achieve competitive differentiation. However, before learning about the best tactics, it’s worth doing a deeper dive into competitive differentiation so that you know the ins and outs of what you’re trying to accomplish. 

What is Competitive Differentiation?

Competitive differentiation can be defined as the unique factors that set your auto dealership apart from other brands. To achieve it, you must strategically position your business so that it differs from other companies—but that positioning needs to keep car buyers in mind. 

Differentiation is based on what consumers value. That means you can choose almost any element to distinguish your auto dealership from others; the element just needs to be valuable to shoppers. Otherwise, it won’t matter. For example, car buyers won’t care if your indoor dealership has the best floors, lighting, paint colors, and couches, but they will care if your vehicles are cheaper or if your sales transaction is quicker than competing brands. 

Why is Competitive Differentiation Important?

The automotive market is like many others: it’s crowded and full of competition. Consumers have various options to choose from when shopping for a car. In most areas, they can walk onto a street and pass five different dealerships on one block, and the one offering something different is the one they’ll visit. That’s why competitive differentiation is so important. It can literally make the difference in whether car buyers browse your lot or the one next door. 

Five Categories of Differentiation

Getting car buyers to visit your dealership requires creativity, and your creative methods will vary over time. As shopping behavior and technology change, you’ll need to adjust what differentiates your business. However, what you adjust will typically fall into one of five categories. 

1. Product 

Distinguishing your auto dealership in this category means ensuring your inventory is unique. For example, the design, performance, benefits, and quality of your vehicles may differ from other auto dealerships. 

2. Service  

With service differentiators, the goal is to use creative and unique ways to develop relationships with car buyers. In car sales, every interaction is critical, so offering good service is necessary if you want to stay in business. However, going above and beyond with your service is what will differentiate you from competitors. 

3. Channel  

If you want to differentiate your auto dealership in this category, you’ll need to focus on reaching car buyers in unique ways. For example, maybe your brand doesn’t simply post new inventory on Facebook but also has an engaging TikTok account to attract millennials, the largest generation of new car buyers

4. Price 

This category is straightforward. How you price your inventory can differentiate you from competing auto dealers. If you have more cost-effective prices or better deals (and market them effectively so that consumers know about them), you’ll have an easier time attracting potential customers. 

5. Brand Identity 

When trying to differentiate your brand identity, your success will be determined by how car buyers perceive, recognize, and relate to your auto dealership. If consumers have a more positive association with your brand than they do with others, you’ll have differentiated your business effectively. You should keep in mind, though, that differentiating your brand identity will require good marketing and advertising. 

How to Achieve Competitive Differentiation 

Since there are multiple types of competitive differentiation, you have multiple tactics at your disposal. But if you want to know one of the best ways to differentiate your auto dealership in today’s market, here it is: simplify your sales transaction, a tactic that falls in the “service” category. 

Car buyers already spend days researching and looking for a car. In fact, it’s estimated that it can take several weeks or longer for consumers to find the perfect vehicle for them. Because the car buying process can take so long, you can get on consumers’ good side by making the actual sales transaction quick and easy. 

In the age of Amazonification, where people want things fast and without any hassle, providing a speedy sales transaction can do wonders in differentiating your auto dealership from competitors. And if you don’t believe that, here’s how an article in the Associated Press explained what it feels like for consumers to sit in a dealership completing a sale: “Depending on whom you ask, the time spent completing a deal at the average dealership is between 3.6 hours (J.D. Power 2017 U.S. Sales Satisfaction Index) and an eternity (the average shopper).”

For car buyers, the actual sales transaction feels like forever. But if your dealership has all the hallmarks of success and is also known for having quick sales transactions, you will attract more customers. The only question is, how do you truly shorten the transaction? One way is to make the DMV process sweet and painless

Instead of allowing car buyers to wait weeks to get their license plates, titles, tags, and vehicle registration from the DMV, you can provide these necessities within days. All you need to do is use a private DMV services company. These types of organizations provide DMV services, and our team at Barry Risk Management is an example of one. 

With over 30 years of experience in the DMV industry, we help auto dealers around the U.S. give their customers their license plates, titles, tags, and vehicle registration in little to no time. We do this by using an advanced online platform that enables us to respond to dealers’ requests quickly, and our speed ensures car buyers get what they need in a timely manner, shortening the overall sales transaction. This quickness has become a critical competitive differentiator that keeps the auto dealerships we work with ahead of the pack, which is why we want to help you. 

Let us create your competitive differentiation by giving you a shorter sales transaction. Call us at 1-888-995-TAGS(8247) to speak with one of our representatives at Barry Risk Management. 

How Enhancing Your Online Car Buying Process Increases Your Auto Dealership Sales

auto dealership sales

Whether you believe it or not, your band’s success relies on you having a great online car-buying process. Without it, your auto dealership sales will decrease significantly, primarily because car buyers don’t just shop in person. They shop online as well. 

According to a recent report by Capital One, 82% of consumers prefer a hybrid car buying experience that mixes online and in-person elements. For example, before heading to a dealership, car buyers prefer to take multiple steps online—44% want to research vehicle information, 41% want to ensure a price is fair, and 40% want to choose their preferred make and model. Only after taking those steps do 47% of car buyers want to come in person to see and test drive a vehicle.

So, while you shouldn’t close your brick-and-mortar operations any time soon since they’ll still receive foot traffic, you should make sure your online car-buying process is up to par, especially since consumers want to use it, and it could impact your auto dealership sales. 

The Benefits of Enhancing Your Online Sales Process 

Enhancing your dealership’s online car buying process provides multiple ways to increase your sales and long-term success. For example, if you give consumers the online sales process they want, you’ll experience five specific advantages that all lead to more customers. 

1. More customer data 

When you provide car buyers with a way to shop digitally, you can easily track their behavior and online journey to gather more customer data. With additional insights about your target audience, you’ll gain a deeper understanding of the vehicles your target audience likes and the paths that led them to your website. Knowing those two things will allow you to refine your inventory and marketing tactics to generate more sales. 

2. An improved reputation 

One of the best things about having a great online car buying process is that it typically includes a way for people to leave reviews. Car buyers want to read others’ feedback when they’re researching dealerships, and when they have an opportunity to do so, it informs which dealership they’ll visit. If yours has positive reviews, you’ll have no problem attracting more customers. 

3. A wider pool of potential customers

Over five billion people are on the internet, which means you don’t have to rely on car buyers within a five-mile radius to generate sales. You can access a wide pool of potential customers if you’re open to enhancing your online sales process. Of course, that doesn’t mean every internet user looking for a car will be in your target audience. 

Your dealership will still appeal to people who live in the same state your business is in. But instead of relying on those in your business’s community to generate sales, you can reach car buyers in neighboring counties and cities if you have an online sales process that attracts and builds relationships with them. 

4. Increased credibility 

Since car buyers like to research online before visiting a dealership, you need to have content on your website that answers questions and provides education. With helpful website content, you’ll not only offer the insights consumers are looking for but also enhance your credibility in the process. 

One of the top three reasons for producing content is to establish credibility. People have a hard time trusting businesses—misinformation, scams, and greed have left consumers unsure of which companies deserve their hard-earned money. People only want to buy from brands they trust, and the high-quality content in your online sales process will pave the way to establishing that trust so that car buyers think you’re credible enough to purchase from. 

5. An efficient sales process 

Developing the online side of your sales machine will make the car buying process for consumers significantly more seamless. Instead of having to call your dealership or visit in person for every inquiry, potential customers can get some of the information they need online—and they will appreciate that convenience. Additionally, if you have digital tools to streamline transactions, car buyers will be even happier. By making the final steps of their journey easy and simple, consumers will drive off the lot content and willing to recommend your business. 

how to increase your auto dealership sales

The Road Boosting Auto Dealership Sales

If you want to experience the benefits of a great online car-buying process, you need to incorporate the right tools and strategies. Specifically, you must have three components to create a process that increases your auto dealership sales.

1. Content Marketing Strategy

This piece is critical. With almost half of car buyers researching vehicles online, you can’t afford to have a website or social media account void of content. You need blogs, buying guides, FAQs, images, and vehicle information on your site and social media platforms. That way, car buyers have the foundational insights they need and want to take the next step of visiting your dealership. 

2. Customer Relationship Management (CRM) System

You want to capture as many online leads as possible and know where they stand in your car-buying process—and a CRM will help you do both. By having a vault of leads, you’ll have more opportunities to follow up with potential customers and nurture relationships to the finish line. By knowing the stage potential car buyers are in, you’ll know how to nurture those relationships and which information to provide to help potential customers take the next step. 

3. An online DMV platform

After a transaction, you must ensure your customers get their titles, tags, and vehicle registration. This step usually takes a while because you have to work with the DMV. However, you can cut down the time by using an online DMV platform, which companies like ours offer. 

At Barry Risk Management, you don’t have to interact with a slow-paced DMV to get what your customers need. Instead, you can rely on our representatives to use a propriety online DMV platform to quickly and efficiently get the documents your car buyers require. We work with dealerships in every state and know the DMV rules across the U.S. We have the experience needed to get car buyers’ legal forms in no time. And when your customers get their titles, tags, and vehicle registration in a timely manner, you can guarantee they’ll end their buying process just as happy as they started it, leading to rave reviews about your dealership that attract more customers. 

Want to use an online DMV platform to enhance your online car buying process? Contact our team at 1-888-995-TAGS(8247)! 

How to Attract First-Time Car Buyers In the Age Of Amazonification

first-time car buyers

Attracting first-time car buyers requires many of the steps you’d take to capture other types of customers. One of those steps is knowing what first-time car buyers want. Usually, this strategy relates to understanding customers’ vehicle preferences, finances, and life events to determine what type of car will make the most sense. However, knowing what first-time car buyers want also comes down to understanding their shopping preferences. 

People buying their first vehicle may have different shopping behavior from your previous customers, and that’s not because your dealership has done something right or wrong. It’s simply because we’re living in the age of Amazonification. 

What is Amazonification?

Amazonification is a car-buying process that lets consumers shop for and purchase vehicles online as easily as purchasing a product on Amazon. Tesla is primarily responsible for creating this process, as the company was the first to move car buying away from auto dealerships and online. 

While the electric car manufacturer made purchasing a vehicle simpler, many automakers resisted Amazonification, believing car buyers wouldn’t feel comfortable making such an expensive purchase online. They were proven wrong when e-commerce sales in the U.S. jumped by 25% in 2021, the biggest increase in the last ten years. Recent research from Cox Automotive also suggests that car buyers who completed half of their shopping process online were happier, and most will interact with at least one digital tool when shopping for a car. 

Given consumers’ move to online car shopping and the new belief that this behavior will remain, many automakers are trying to sell directly to potential customers. General Motors announced plans to allow consumers to shop for, buy, and finance their vehicles entirely online—but transactions will still include a dealer.

Decision makers at Honda also recently said they’d sell their entire electric Acura line online for U.S. car buyers. Additionally, Ford is adopting a more streamlined online buying experience. The company’s CEO has even expressed interest in a future where automakers avoid sending their vehicles to sit on car lots and instead ship them straight to customers. Ford is already pushing this vision forward by implementing a program that requires dealers interested in electric vehicles to agree to spend $500,000 to $1.2 million on installing and operating fast chargers and site upgrades, relegating dealerships to service centers. 

How Amazonification Impacts Auto Dealerships

With automakers taking steps to sell directly to consumers, dealerships have reasons to worry. Many are struggling to accept Amazonification, as they cling to old business models where car buyers come in, shop, and make a purchase. Car dealers also know that direct sales mean a decrease in profits. Instead of visiting a car lot, buyers will go on an auto manufacturer’s website to purchase a vehicle—and that is particularly true for first-time car buyers. 

People buying cars for the first time know they don’t have to go in person anymore to research for or purchase a vehicle. Around 76% of U.S. consumers shop online, and more than half of consumers prefer it that way. If you run a dealership, you can bet many consumers will have the same habits and preferences when buying a car as they do when purchasing other types of products. They will shop for vehicles online now that it’s an option, which means your dealership must make some changes.

Three Ways to Capture First-Time Car Buyers

If you don’t want to lose first-time buyers to automakers, your dealership needs to do one major thing: offer an online shopping experience. Doing so will allow you to stay competitive as Amazonification continues. However, offering a good online shopping experience isn’t easy. To do it well, you need to start by implementing three specific steps. 

1. Develop marketing content and online ads 

If you want to attract first-time car buyers, you need to speak to them. The best way to do that online is to create marketing material and online ads that resonate with your audience. On the marketing side, you’ll need to develop engaging website copy, blogs, online resources, email marketing campaigns, and social media posts. When it comes to online ads, take time to figure out your audience’s favorite social media platforms. Then, create ads with personalized copy and eye-catching designs that align with your audience’s interests, needs, and dreams. 

2. Simplify the online research and buying process

Once you get a first-time buyer’s attention with your marketing material and online ads, they’re going to visit your website. Your job is to make sure your site allows them to seamlessly shop for, customize, and purchase cars. To make this easier, you may need to hire a web developer who can ensure the e-commerce side of your dealership is easy to navigate, understandable, well-designed, and equipped with everything potential customers need. 

Also, consider implementing a live chat option for first-time car buyers to use when they have questions. By providing this option, you’ll give shoppers greater convenience and customer satisfaction. In fact, a recent report from Zendesk suggests that customer satisfaction ratings outperform email support, help center articles, and Twitter and Facebook support. 

3. Complete DMV steps online

Going to the DMV is always a hassle. If you want to finish a sales transaction strong, don’t complete first-time car buyers’ DMV tasks in person—instead, take care of everything online. You can get titles, tags, and license plates for your customers online quickly and easily by using a private DMV services company like Barry Risk Management. 

We have an online-only platform that helps dealerships get their customers’ tags, titles, and license plates in a timely manner. That way, their car buyers are happy, and their sales team is stress-free because they don’t have to interact with the DMV. 

We work with auto dealerships across the U.S., so it doesn’t matter what state your business is in. With over 30 years of experience in the DMV industry, we know all the rules and regulations to follow to ensure your car buyers get everything they need without anyone having to visit the DMV. 

Keep Up with the Times 

The rise of Amazonification signals a shift in the way first-time car buyers will approach purchasing a vehicle. Auto dealers will either sink or swim, depending on their reaction to this change in shopping behavior. However, assuming you want your dealership to succeed, you can offer an online shopping experience to ensure you keep up with the times and experience long-term success. 

Want a private DMV services company to get your customers’ titles, tags, and license plates? Call our DMV experts at 1-888-995-TAGS(8247).

5 Dealership Challenges & How to Overcome Them

dealership challenges

It’s an exciting time to be an auto dealer. Research suggests that the U.S. automotive dealership market is expected to hit $57.3 billion, resulting in a compound annual growth rate of more than 4% over the next five years. This prediction isn’t surprising. 

The industry has seen significant success, given the recent demand for new and used cars and shoppers’ excitement about new technologies like electric cars, connected cars, and autonomous vehicles. However, while the growth and advancements in the auto industry are compelling, dealerships still experience many hurdles to success.  

The top dealership challenges 

These days, running a dealership comes with unique problems. Even if your business is currently hitting or exceeding sales goals, it may not last long if you can’t overcome the top dealership challenges affecting the industry. To put your company in a position for long-term success, you need to take steps to mitigate five dealership issues. 

1. Increased competition

With online-only retailers challenging brick-and-mortar dealerships, competition is fiercer than ever. For your business to experience success, you have to find unique ways to engage car shoppers who are interested not only in the dealerships down the street but also in the ones dominating online. Consumers have options everywhere, and contending for their attention requires you to have a competitive edge. 

2. Reduced dealer loyalty 

Increased competition means decreased dealer loyalty. Over the last five years, dealer loyalty has decreased by 1.6%, even though brand and manufacturer loyalty only reduced by 0.2%. If you’re wondering whether reduced dealer loyalty genuinely impacts business, remember that loyal customers usually bring the highest ROI on sales and trades. 

3. Demand for digital communication

The days of visiting a physical dealership or picking up the phone solely to communicate with sales reps are gone. Car shoppers want the option to communicate digitally. They want a contactless experience that allows them to ask questions and receive updates. So if your dealership still requires customers to talk on the phone or sit at your desk to get information, your business may be in trouble. 

4. Changing shopping behavior

Another dealership challenge is today’s new shopping behavior, an issue primarily stemming from millennials. In 2021, millennials became car dealers’ biggest pool of potential customers, which was surprising to most in the industry. People thought millennials weren’t interested in driving and that they preferred walking, biking, or ride-sharing—but the reality was that millennials simply preferred to shop differently. 

Instead of immediately visiting dealerships to spend hours considering options and negotiating, millennials like to utilize online tools and research to determine which vehicle may be the best. Some millennials are open to even completing the entire car sales process online. 

5. Inefficient after-sale process

For consumers, buying a car is only half the battle. Unless you do it for them, they still have to take many steps to legitimize the transaction, which they must do at the Department of Motor Vehicles (DMV). Regardless of who takes the lead, finishing the after-sale process in a timely manner is often impossible. Even though we live in a digital age, phone calls, in-person visits, complex forms, and long wait times still characterize the after-sale process. 

Overcoming common dealership issues

If you want to set your dealership up for success, you need to have the ability to overcome the top five dealership challenges. Of course, many solutions can help you achieve that, but if you prefer to start with one, here’s an idea: work with a private DMV services company like our team at Barry Risk Management. 

As a private DMV services company, we directly streamline and quicken the after-sale process by getting your customers’ tags, titles, license plates, and vehicle registration all online. That means you don’t have to do any legwork—we’ll take care of that for you. All we’ll need is a little information about your customer and their purchase, which you can give us online. Then, we’ll take steps to get the documents your customers need to legitimize their transaction. 

Also, it doesn’t matter where your customers live or your dealership’s location. Our team has over 30 years of experience in the DMV industry and knows what each U.S. state requires for car buyers to retrieve their tags, titles, license plates, and vehicle registration. With our knowledge and online capabilities, your customers will have what they need quickly and with little to no hassle. 

The best part? Our DMV services can help your business overcome the other four dealership challenges. Our efficient process and digital platform will give your team the following: 

  • A competitive edge: Many dealerships still use a traditional approach to interacting with the DMV. If you transition into using a more modern approach, you’ll differentiate your dealership from competitors. 
  • Increased brand loyalty: When customers know you can make their car buying process easier, they’ll be more likely to keep coming to your dealership instead of considering other options. 
  • A digital tool for communication: Since our team does everything online, we don’t need to see you or your customers in person. We also don’t need to speak on the phone if that’s not preferred. Our team communicates digitally and uses an online platform to get DMV tasks done quickly, meeting the new need for digital communication. 
  • A better experience for car shoppers: With car shoppers preferring digital experiences, you’ll stand out by offering a way to get their tags, titles, license plates, and vehicle registration online. Consumers will think you understand their shopping behavior and be more inclined to buy from your dealership instead of one that hasn’t aligned with their preferences. 

By working with our team at Barry Risk Management, you’ll receive the advantage your company needs to start overcoming the dealership challenges impacting business owners. That advantage will set your brand up for long-term success so that your dealership continues to grow. So, don’t hesitate to reach out. Call us to help lay the foundation for your company’s victory. 

Contact one of our representatives at 1-888-995-TAGS(8247) to develop a streamlined after-sale process that also helps you overcome other dealership challenges!

What Does Instant Gratification Mean for Car Dealers?

what does instant gratification mean for car dealers

It’s no secret that instant gratification is real. People want things quickly and hassle-free, so much so that 45% of consumers will switch brands if companies don’t actively anticipate their needs. If you want someone to blame for this problematic trend, point the finger at the on-demand economy, which consists of tech giants like Amazon, Netflix, and Uber. These brands have conditioned shoppers to expect companies to be fast and responsive in our always-on culture. Long wait times and general statements like “we’ll handle it when we can” are unacceptable, and that’s not just true for retail brands. 

Regardless of your industry, you can’t shrug off instant gratification, believing it only impacts e-commerce companies. In a world where most people—especially millennials and Gen Z—prefer immediacy and a click-and-collect model, every market must consider how instant gratification affects them. That means you need to ask yourself an important question: what does instant gratification mean for car dealers?

Faster Transactions are Crucial 

While in-person visits haven’t disappeared, you can’t bet your dealership’s success on them. More people are buying cars online, with some shoppers completing transactions on their mobile phones. 

One general manager of an auto retail shop said in an article that the majority of their brand’s purchases came from mobile devices. In that same article, an automotive retail consultant said they noticed that 30% of U.S. new car sales in 2021 happened online. Before the pandemic, that number was less than two percent. So, what’s the deal? 

According to Progressive, one of the primary reasons for the increasing number of online sales is the time savings associated with it. Having the opportunity to browse cars online, research the best options on a laptop or mobile device, and complete paperwork digitally allows consumers to finish their car-buying process almost instantaneously. And that reality means your car dealership needs to start moving its sales process online. 

If you want to compete in today’s environment, you need an intuitive, speedy website, a consistent social media presence, an online chat option, and educational content that answers consumers’ most common questions. These elements will ensure car buyers have everything they need to receive quick answers and make fast decisions. However, an online sales process isn’t the only thing you need to succeed with consumers these days.

Supercharge Your DMV Processes

There’s one thing most people agree on: the DMV is slow. No matter the day or time you visit or the item you need, the DMV can take weeks or months to provide any documents. For most, this situation was frustrating before the on-demand economy birthed instant gratification. But now that patience is no longer a virtue, dealing with the DMV is a headache for almost everyone. 

No one wants to stand in long lines or experience lengthy hold times on the phone to get the DMV documents they need for their cars. After purchasing a vehicle, people want to have all their legal documents in hand within days. Fortunately, there’s one way to achieve this difficult goal, and that’s to work with a private DMV services company like Barry Risk Management. 

These types of companies are designed for car buyers who crave instant gratification, primarily because they do everything digitally to provide DMV documents hastily. For example, when working with our team at Barry Risk Management, your dealership can give car buyers the following items in a timely manner. 

1. Car Titles 

A title is one of the most important documents car buyers need. Without it, no one will believe they own their car, making it critical to deliver this record as soon as possible. Luckily, when partnering with our representatives at Barry Risk Management, all you have to do is go online and provide a few pieces of information. Then, we’ll give those details to the DMV and make sure your car buyers receive their titles in little to no time. 

2. License Plates

Your customers can only drive with temporary license plates for so long. Eventually, they’ll need their official plates. If you want to provide this quickly, our team at Barry Risk Management can help. All it takes is providing some information about the car buyer via our online platform. Then, you can sit back while we work with the DMV to deliver your customers their license plates within days. 

3. Tags & Vehicle Registration 

For your buyers to drive their cars legally, they’ll need official tags and vehicle registration. Instead of visiting your local DMV to handle this step, you can use our services. After going online and answering some questions, our representatives at Barry Risk Management will handle what’s necessary to give your customers their tags and vehicle registration in a timeframe that makes them happy and you satisfied.

Giving car buyers instant gratification

Experiencing success isn’t as simple these days. For your dealership to thrive, you must adjust to consumers’ desire for instant gratification, which means transitioning to online sales and quickening your DMV processes to ensure your car buyers get what they need in a timely manner. Only after taking those two steps will you put your business in a position to gratify consumers instantaneously.

If you want to supercharge your DMV process for car buyers, call Barry Risk Management at 1-888-995-TAGS(8247) to learn how we can help.

The Top Tasks to Outsource in The Car Dealership Sales Process

car dealership sales process

If you’re an auto dealer, there’s one thing you know for certain: the industry is experiencing unique challenges in the sales process. Most of these challenges aren’t easy to solve. Some even require significant shifts in how your dealership does business. However, if you want to be successful in today’s competitive environment, you need to be able to solve your organization’s most pressing sales concerns, and that can only happen if you have time to address them. 

But how can you get that time? The only way you typically can: you must outsource specific sales-related tasks to create an opportunity to handle others. This idea may sound scary initially, especially since sales are a pivotal part of your business, but don’t worry. The tasks we recommend outsourcing happen after you’ve completed a transaction, leaving the beginning of your car dealership sales process intact. 

If you’re wondering what tasks we’re referring to, we’ll get to them soon. But first, let’s dive deeper into the sales challenges you’re facing that make it necessary to outsource certain responsibilities.

Low inventory remains a top concern

The first problem your dealership may be experiencing is low inventory. With the ongoing shortage of semiconductor chips, manufacturers have had trouble producing new vehicles, and it’s left dealerships like yours in a bind. In fact, many dealers can barely get 1 million vehicles in stock when they’re typically used to having 3 million cars in inventory. 

Some dealerships are handling this problem by reducing sales incentives and increasing prices. You might even be doing the same things. However, while these responses are normal and understandable, they don’t prevent consumers from becoming frustrated during the car dealership sales process. 

Car shoppers are competing for fewer options while facing significantly higher prices. In December 2021, the average price for a new vehicle cost more than $47,000, which is $12,000 over the average price at the beginning of 2020. These high prices, along with increased competition, mean you have to educate consumers on why there’s low inventory while trying to ease their frustration to ensure you don’t permanently damage the relationship. 

Even if shoppers can’t buy a vehicle immediately, the last thing you want to do is let them walk away angry and unwilling to work with you once inventory increases and prices stabilize. So spending ample time managing consumer relationships is essential for long-term success. 

Navigating a different sales process 

navigating a new car dealership sales process

Outside of managing consumers’ emotions and low inventory, your team also has to learn a new sales process. Before the pandemic, your salespeople were primarily responsible for test-driving vehicles with walk-in customers and delivering compelling sales pitches face-to-face. But today, many customers are shopping for cars from the comfort of their homes, meaning your sales team has to shift their efforts to the digital world. 

If your dealership wants to make sales, your team has to focus on answering online requests quickly and delivering vehicles to buyers who bought their cars online. Doing this requires your salespeople to become more analytical and tech-adept than ever before. Additionally, they’ll have to navigate a new consumer journey and discern which digital touch points will allow them to make the most impact. 

The learning curve can be steep, so your sales team will need to spend sufficient time understanding it. Otherwise, your dealership could face more challenges than necessary.

Outsource tasks to address the big issues

With low inventory, consumer frustration, and a new sales process for your team to learn, you can’t afford to focus on tasks that can easily be outsourced. Instead, your full attention must be on the most significant obstacles affecting your business. So, to make time for what matters most, you should outsource the DMV responsibilities in your car dealership sales process.

These responsibilities include the paperwork you have to fill out to get a buyer’s tags, vehicle registration, license plates, and more. Tasks like these are easy for private DMV services companies. These types of organizations can gather the necessary paperwork to turn it in so that your customers get what they need in a timely manner. 

The only essential factor to consider is the DMV services company you work with—some of these organizations have minimal experience in the DMV industry. Additionally, many of them don’t know which forms to complete for certain DMV services. However, a reputable company will know all the ins and outs of getting tags, vehicle registration, license plates, and more, making it easier for you to trust outsourcing these tasks to them. 

A reputable company for your DMV Needs

If outsourcing your DMV tasks will free up your time and benefit your dealership, you don’t have to look far for a reputable company to help. In fact, our team at Barry Risk Management can step in to handle all of your DMV-related responsibilities. 

We have over 30 years of experience in the DMV industry and work with dealerships across the U.S. Even better, we do everything online, so you don’t have to visit our office to get the help you need. You can remain at your dealership to focus on increasing inventory, maintaining customer relationships, and conducting sales online. 

So, give us a call at your earliest convenience. One of our representatives will answer any questions you have and start completing the DMV paperwork for your most recent customer. 

Dial 1-888-995-TAGS(8247) to get in touch with one of our representatives at Barry Risk Management!