With Black Friday, Cyber Monday, and popular holidays like Christmas and New Year, people spend a lot of money during the holidays. Since 2009, consumer spending on gifts and other holiday items in the U.S. has steadily increased, and there’s no sign the trend is slowing down.
According to the National Retail Federation (NRF), Americans expect to spend more money during the 2023 holiday season compared to previous years. In fact, spending is predicted to be so high in 2023 that it may break records. The NRF suggests holiday retail sales will increase from 3% to 4% in 2023 to reach a new record of $966.6 billion.
Of course, some of the increase may be due to inflation—higher prices lead to higher totals. However, the rest may simply be people’s desire to shop during the holiday season per usual. The good news is that some of the shopping may happen at your dealership, as holiday car sales are typically strong.
Why Holiday Car Sales Are Usually Strong
Consumers hear it all the time: “the end of the year is the best time to buy a car.” Most people agree that car deals during the holiday season are great. That’s why consumers look forward to stepping onto parking lots and going online to shop for new and used vehicles. In 2023, holiday deals for cars are looking particularly attractive. For example, RealCarTips.com suggests that around 30 vehicles are available in 2023 with 0% APR financing offers from manufacturers. This is a significant increase from what was offered in previous years.
When commenting on the car incentives available, the founder of RealCarTips.com, Gregg Fidan, said to a reporter from Money, “We’ve seen a huge uptick in the number of incentives that manufacturers have started offering, everything from rebates to better lease deals to more financing deals. We’re also seeing a lot more 1.9% and 2.9% financing deals.”
Most of these incentives and deals are making vehicles more affordable. With high prices and interest rates on auto loans, cars can seem out of reach for many consumers—but deals are closing the gap between what’s possible. So, if your dealership is one of the many offering incentives and deals to attract consumers during a season where they already enjoy shopping, you should expect more foot traffic, calls, and online sales. However, you should also ensure you’re prepared to handle the holiday car sales volume you’re positioned to get.
Dealer Tech to Manage the Holiday Craze
One of the most stressful jobs is sales. During the holiday season, sales stress can easily go up as team members try to handle the increase in interested car buyers. For your dealership to maintain a sustainable work environment where your sales team is energized and motivated to handle the business you’re getting, it’ll be helpful to outsource any administrative tasks that take a lot of time. Some of those tasks include DMV responsibilities that your sales team has to do post-transaction, including getting the following:
- License plates: Your consumers can’t enjoy the road unless they have license plates that make their vehicles identifiable.
- Vehicle registration: Car buyers need vehicle registration to legally drive on public roads and associate their vehicle with their state and identity.
- Vehicle titles: Showing this document allows car buyers to prove their vehicle is indeed theirs so no one thinks it’s stolen.
Car buyers need these items as quickly as possible. However, during the holidays, your sales team may not have time to call or visit the DMV, gather the right forms, complete each document, and submit all the papers the DMV requires to retrieve car buyers’ license plates, registrations, and titles. During the festive season, these tasks should go to the next best option: a private DMV services company.
What is a Private DMV Services Company?
A private DMV services company works with local DMVs to provide consumers with the legal items they need, including all the ones they must have to drive their vehicles. At Barry Risk Management, we’ve been operating as a private DMV services company for years, and our team has more than 30 years of experience in the DMV industry.
To get the items your car buyers require, we have a digital platform your sales team can use to request what customers need. From there, we gather the appropriate DMV forms, complete the paperwork, submit the documents, and ensure car buyers get what they need in the mail in little to no time.
Also, it doesn’t matter where your dealership is located. Our team knows what forms to fill out and submit to comply with each state’s laws for acquiring license plates, registrations, and tags. The only thing your sales team has to do is tell us what car buyers need. We’ll handle the rest.
Gift Your Team a Tool to Help With Holiday Car Sales
The holiday season is a great time to make money. Consumers are ready and willing to spend. And if you’re offering deals and incentives to attract people to shop, you can expect to attract some interested car buyers. However, don’t let your sales team get overwhelmed by all the consumer interest. Your salespeople already have many tasks to handle, especially as online sales increase and digital marketing and sales are required.
Make your employees’ lives easier during the holiday season by outsourcing administrative tasks like DMV responsibilities. Private DMV services companies like our team at Barry Risk Management can do that heavy lifting so that your sales team can focus on what matters most: increasing holiday car sales.
To learn more, get in touch with one of our representatives at Barry Risk Management by calling 1-888-995-TAGS(8247).