When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
– Communicate with you;
– Screen our orders for potential risk or fraud; and
– When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store–you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site — you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
– Facebook: https://www.facebook.com/settings/?tab=ads
– Google: https://www.google.com/settings/ads/anonymous
– Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Generally speaking, you may visit the site while remaining anonymous.
Our websites automatically log your IP address and domain name, and non-personal information such as the type of web browser you use, to help us administer the sites and to compile statistics such as the number of visitors.
Session cookies: These cookies are temporary and expire once you leave the site. Session cookies are mainly used by online stores to hold your items in the basket while you are shopping online.
Persistent cookies: Persistent cookies may stay on your disk for a long time after the session is ended. These cookies may hold data such as login details, contact information and account numbers, so that you don’t have to type them in every time you use the site. When using the Avid Online Store, persistent cookies may use data to hold items in your shopping cart or send you reminders about items you have left in your shopping cart but have not yet purchased.
For information on how to disable cookies on your computer, visit the Managing cookies page.
Certain portions of the site may require that you submit some personal information, such as your name and email address, before using those portions of the site. At minimum, you are typically required to register with the site and provide your name or email address before using any of the members only areas of the site. For some services, such as forums, Avid Link, customer support features, registering for events or contests, downloading software or uploading content, you may have to create an account, and submit additional personal information such as your mailing address.
We also use this information to send you information about Avid, or other topics Avid thinks may be of interest to you, such as product information or updates. As part of its business, Avid works with authorized partners, such as authorized resellers, to provide you with the services and information. As part of those activities, Avid may share your information with those authorized entities so that they can directly provide the information or services to you.
The processing of your data is either based on your consent or in case the processing is necessary for the performance of a contract to which you are a party, or in order to take steps at your request prior to entering into a contract.
If the processing is based on your consent, you may at any time withdraw your consent by contacting us at firstname.lastname@example.org or the address listed below. This email address is for privacy related inquiries only. All other requests, such as for product support, will not be replied to. For product support and troubleshooting, please contact Avid Customer Care by clicking here.
In order to enter into a contract regarding the purchase of Avid’s products or services, you must provide us with the required personal data. If you do not to provide us with all the required information, it will not be possible to deliver the product or service.
Avid keeps the information you provide for as long as you remain an active user of the site and recipient of our information.
Avid aggregates information provided by you to create anonymous statistical and demographic data. This anonymous data helps Avid to understand and know its customer base better. That anonymous data may be provided to third parties but never in such a fashion as to identify you personally. Some Avid products and websites use Google Analytics for the collection of anonymous data. Learn more about how Google uses data collected using Google Analytics.
The Google Analytics features that Avid employs are as follows:
You can opt out of Google Analytics by using this tool: